Evaluation Question 4

In the construction, research and planning and evaluation stages?

Evaluation Question 3

What Have You Learned From Your Audience Feedback?

Planning Stage

To begin with, we played our chosen song to a focus group of around 10 people and had them give us their initial impressions through a questionnaire. We asked questions like "what picture does this song create in your mind?" and "what sort of narrative would you expect to see from this song". This allowed us to have some basic ideas as to what narrative we would include in our music video. we also looked at the type of audience reception that was given to music videos similar to our one, in particular we looked at rnb/rap/pop videos like 'shut up and drive' by Rihanna and 'perfect rain' another song by the artist of our song, Kwabs. We found that the lip syncing and editing of these videos were very good, in particular the editing matched the beat of the song, so we wanted to include this in our music video so that the audience would be engaged in it.

Initial Reception

After we completed our first rough cut of our music video, we gained some feedback from our fellow classmates. We found that the shot types and locations that we used were innovative and creative however the lip syncing was of and our video lacked a solid narrative. To get some more opinions we also asked for feedback on the site survey monkey. The audience reception on that site shared many of the same opinions that our classmates shared. however we also found that some of our camera shots seemed a little shaky. So we held a discussion as to what we would change in our music video, and we decided that we would film a few more shots that would link a narrative to our music video. In particular we added the scene at the start of our music video where I am assaulted. We also made sure that we made the lip syncing better. 

Feedback On Finished Product

After we had finished our music video, we again asked our classmates on their opinions. We also recorded the reactions of our classmates and asked them questions based on what they had seen. We made sure to include a mix of both males and females so that we could see the reception based on different groups. Many of them said that the product was similar to real life examples of music videos, however the lip syncing still needed some work, so we were able to fix that and re - upload the music video so that the lip syncing was back in sync. Having recieved feedback on all stages of my music videos i have learnt that gaining audience feedback is an important part in creating a product that will engage them. I also learnt that it is important to know what your audience will want from a music video, as different audiences are attracted to different things.

Evaluation Question 2

Evaluation question 2 from Ufuk Ozgul

Evaluation Question 1

Finished Advert

Finished Digipak

Audience Feedback