Evaluation Question 4

In the construction, research and planning and evaluation stages?

Evaluation Question 3

What Have You Learned From Your Audience Feedback?

Planning Stage

To begin with, we played our chosen song to a focus group of around 10 people and had them give us their initial impressions through a questionnaire. We asked questions like "what picture does this song create in your mind?" and "what sort of narrative would you expect to see from this song". This allowed us to have some basic ideas as to what narrative we would include in our music video. we also looked at the type of audience reception that was given to music videos similar to our one, in particular we looked at rnb/rap/pop videos like 'shut up and drive' by Rihanna and 'perfect rain' another song by the artist of our song, Kwabs. We found that the lip syncing and editing of these videos were very good, in particular the editing matched the beat of the song, so we wanted to include this in our music video so that the audience would be engaged in it.

Initial Reception

After we completed our first rough cut of our music video, we gained some feedback from our fellow classmates. We found that the shot types and locations that we used were innovative and creative however the lip syncing was of and our video lacked a solid narrative. To get some more opinions we also asked for feedback on the site survey monkey. The audience reception on that site shared many of the same opinions that our classmates shared. however we also found that some of our camera shots seemed a little shaky. So we held a discussion as to what we would change in our music video, and we decided that we would film a few more shots that would link a narrative to our music video. In particular we added the scene at the start of our music video where I am assaulted. We also made sure that we made the lip syncing better. 

Feedback On Finished Product

After we had finished our music video, we again asked our classmates on their opinions. We also recorded the reactions of our classmates and asked them questions based on what they had seen. We made sure to include a mix of both males and females so that we could see the reception based on different groups. Many of them said that the product was similar to real life examples of music videos, however the lip syncing still needed some work, so we were able to fix that and re - upload the music video so that the lip syncing was back in sync. Having recieved feedback on all stages of my music videos i have learnt that gaining audience feedback is an important part in creating a product that will engage them. I also learnt that it is important to know what your audience will want from a music video, as different audiences are attracted to different things.

Evaluation Question 2

Evaluation question 2 from Ufuk Ozgul

Evaluation Question 1

Finished Advert

Finished Digipak

Audience Feedback

Final music video

Constructing the Advert

In the construction of the magazine advert, what I did was get the images I was going to use and place them onto the page, once I did that, I edited the text at the top left of the advert to look 3D. I used Photoshop to edit my advert, the reason for this is because it allows me to cut out parts of an image and manipulate it to move wherever I would like to place it.

Constructing the Digipak

For the construction of the Digipac, I used a template to allow me to see what size I would need each part to be, and see where I was going to place my images.

I started by doing each image on Photoshop individually. What I would do is take an image that I would use and change its size and add other images to that image I was working on, this then creates the image that I would like to use.

Once I had finished finished all the images, I put them all into place, and this finished my Digipac.

Kwabs Walk - Rough Cut Video

Editing the music video 2

For our second editing process, we went though what we already had, and then added the rest of the clips we recorded after the first editing process. We then looked though what we already had, with the new clips we had to see how they would go well with each other, and what can be improved. Some of the clips we recorded were upside down, the reason for this was so we were able to get different angles for the video. During the editing process, we then rotated the clips which were upside down, by 180 degrees, this was so it was the right way up.

Third recording

This was our third and final recording, what we did this recording session is record the band scene, we used yet another piece of equipment, and what it was, was a light. What the light aloud us to do is to record and keep the shot clear from looking dark, but also stopping any silhouette from happing, it kept the picture clean for our band scene. We also recorded the band scene three times in three different angles, so when it comes to the editing there are lots of shots and different angles.

Second recording

In our second recording, we went round areas of London shooting more shots, recorded more than the first time we went out recording, but this time round we used a new piece of equipment which was very handy in recording the video. We used a monopod, the reason why we used a monopod is because it helped with a steady and clean looking tracking shot, and our music video has a lot of walking involved which means the monopod came in good use.

Editing the music video 1

For our first editing process of the video, what we did was get all the clips that we have been able to record so far, what we then did was see what clips would be best for different parts of the video. The way we did this was by looking through each video and then making the choice on whether it would be good enough for our video. We aimed on using all of our clips that we recorded so none go to waist, so we saw if there would be away of improving some of our clips though the editing. Once edited, we put all the clips where they should of been and then started to put in markers, the markers were to help lip syncing, this is so the music video looks professional when finished editing.

Frist recording

We went out for our first shot up London to make our music video, we had a few troubles getting through pubic and had a few lighting problems with some shots, besides that it was pretty successful with the lip syncing and miss-en-scene. What we need to work on for the next time we go recording up London, is getting more shots, make sure the lighting of a shot is fine and possibly use a dolly for tracking shots. I have edited what I have done so far, it looks pretty good so far, just needs a bit more. Must also focus on getting some performance biased recordings done for the music video.

Animatic

This is an animatic of the story board that we created.

Risk Assessment

Hazard	Person(s) at Risk	Likelihood of Hazard 1-Extremely Unlikely 5- Extremely likely	Severity of Hazard Outcomes 1-very low risk 5- very high risk	Risk Level (Likelihood + severity) 2	Measures to Take to Mange Risk	Risk Managed Y/N
Pumping into people in public.	Ufuk	3	2	2.5	Slow walking and watching where to go in public.	Yes
Tripping over something whist walking	Ufuk	3	3	3	Walk with caution, look in the direction when walking at a slow pace.	Yes
Walking into something	Ufuk	3	2	2.5	Look in direction when walking	Yes
Getting run over by a car when walking	Ufuk	2	5	3.5	Stay out of the road when walking, stay as far as possible from the road when walking on the side of the road.	Yes

Contacts

Emergency Service: 999

Robert Clack School:  02036473892

Other Contacts: 07893645283

Storyboard

This our storyboard for our music video, for the song Walk. It gives us a rough idea on what the video should turn out to be like and give us guidance throughout the whole process.

Costumes and Props

Character Name: Ufuk Ozgul
Costume: Casual clothing.          Jeans          Jumper          T-Shirt          Polo Top          Jacket	Props: Microphone

Shooting Schedule

Day	Scene	Location	Equipment	Costumes	Props	Cast Crew
6th October 2015	Whole track -Pan shots -Tracking shots -High angle shots	London -Camden -Leyster Square _Trafalgar Square -Tower Hill	Camera and Tripod	Casual clothing -Jumper -T-Shirt -Jeans  -Jacket -Headphones	Microphone prop	Ufuk and Ross