Music Video Branding - The Spice Girls
When it comes to branding, it is a process of assigning a brand name towards something. Branding is important, this is because it leads to a better marking process for the artist, or a band, in this case "The Spice Girls". "The Spice Girls" are a heavily branded band. They were formed in the year 1990, competing against a large amount of dominant boy bands. When it came to "The Spice Girls" over 100 girls auditioned to be part of the girl band. Six girls we accepted, but then later reduced to only five girls. The five girls were Victoria Beckham, Melaine Chrishelm, Geri Halliwell, Melanie Brown and Emma Bunton.
Every girl was given a different portrayal in the media. They were known as baby spice, posh spice, scary spice, sporty spice and ginger spice. The marketing of each girl in the band was successful around there personalities. There were lots of products which were to do with them, some examples of this were including dolls. It could be argued that without them heavily branding, they may of not been as successful as they turned out to be. They were also popular because of the competition they had with other boy bands, boy bands used women as their sex appeal to attract a female audience, on the other hand "The Spice Girls" used girl power to show that a female audience that women are more than just a sex appeal.
Every girl was given a different portrayal in the media. They were known as baby spice, posh spice, scary spice, sporty spice and ginger spice. The marketing of each girl in the band was successful around there personalities. There were lots of products which were to do with them, some examples of this were including dolls. It could be argued that without them heavily branding, they may of not been as successful as they turned out to be. They were also popular because of the competition they had with other boy bands, boy bands used women as their sex appeal to attract a female audience, on the other hand "The Spice Girls" used girl power to show that a female audience that women are more than just a sex appeal.
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