Case Study 1 - Jamie Thraves

Case Study 1 - Jamie Thraves

Jamie thraves is a music video director who has made a number of music videos including radiohead - Just and Coldplay - the scientist. Jamie thraves begun his video directing career by shooting 3 very low budget music videos which cost around £5000 each. For a director to be chosen to direct a music video, their must be a number of different steps, this is how the process works:

• A 'commissioner' from a record label sends a track to 5-10 directors
• The Directors then each submit a treatment (this stage is unpaid)
• The director who has submitted the 'best' treatment is then commissioned to make the video
• Only then is the director paid

Jamie Thraves suggests that the best way to make a music video is to use the lyrics to the track but not be too literal.