Case study 3 - Alex Southam

Case Study 3 - Alex Southam

Like Emil Nava, Alex Southam also freelances for OB management. He originally trained as a lawyer but decided to go in a new direction and work in film. He begun making music videos to 'Learn the trade'. When he bugn to film music videos, he undertook all the tasks himself including camera, lighting and editing, he now uses a director of photography. Southam likes the format of music videos as you 'can try new techniques and can have real artistic freedom', he is less keen on commercials as they allow for 'much less freedom'. He uses vimeo to showcase his videos - this is becoming increasingly important platform as it is considered to have 'higher status' than youtube.

His breakthrough came with the video for the track 'tesselate' by Alt J. The budget was £10000 although it only took 1 day to film. The video contains a large cast and after effects were used to add cgi to the video.

Another popular music video that Alex Southam has produced is 'lost and not found' by chase and status. The budget for the music video was £50'000 and was filmed around Los Angeles. He used steady cam to record the music video and filmed it at 35 frames per second, he then slowed the music video down. The music video went for an early 1990s VHS look, and only 3 shots were used in the whole video.